ON Interactive Footwear Quiz

For this project, I was tasked with creating a business strategy that utilizes AI to enhance the customer experience. I decided to personalize the On shopping experience by introducing a new shoe finder database, designed to help consumers find their perfect fit. Whether they are loyal customers or new to On, many consumers struggle to determine which shoe is best suited to their needs. With each shoe offering unique features, it can be challenging to make an informed decision, especially with On's wide range of products, including footwear, clothing, and backpacks.

Currently, On’s chatbot provides only general responses, leaving consumers without the personalized assistance they need. To address this, I propose an AI-driven solution: an interactive footwear quiz. This short quiz will guide consumers to the ideal shoe based on their specific needs and activity levels. In addition, the quiz will recommend other products from On that complement the customer's preferences, creating a more personalized shopping experience. This new strategy aims to boost consumer engagement, improve satisfaction, and reduce returns by offering tailored recommendations directly at the consumer’s fingertips.

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