Rent and Roam
For this project, I was tasked with creating a brand extension and business strategy for a brand of my choosing. I decided to create a rental service for Patagonia as an extension of their e-commerce. Adding this rental service to Patagonia feels like a natural extension of their commitment to sustainability and love for the outdoors. By offering high-quality, durable gear for rent, they’re giving customers an easy way to enjoy their favorite activities without contributing to overconsumption or waste. Whether you're looking to rent gear for a weekend adventure, a seasonal sport, or just a special event, this service makes it more accessible and affordable to get the gear you need. Ultimately, it's all about making outdoor exploration more sustainable for everyone.
