GANNI PLAYHOUSE
For this project, I collaborated with a team to bring a concept store to life for an already established brand, GANNI. Using AI, we rendered images to visualize what this store would look like and highlight its unique selling features. The five-story GANNI Playhouse offers an interactive journey designed to evoke a sense of playfulness and quirkiness, taking shoppers beyond a typical retail experience.
Visitors are immediately immersed in GANNI's bold, maximalist aesthetic, with a focus on unconventional mediums and oversized, eye-catching products. The Playhouse is a tech-forward, immersive space featuring augmented reality try-on mirrors, QR codes, tablets with NewStore software, and holographic 3D visuals for customization, seamlessly blending the physical and digital shopping worlds to create a truly one-of-a-kind experience.
