Dedcool X Alo Yoga
For this project, I was given the task of developing a new fragrance product or collaboration to introduce to the market. I decided to create an activewear laundry detergent specifically designed to clean and care for athletic clothing. The detergent would not only be effective but also gently maintain the integrity of activewear fabrics. In terms of fragrance, I envisioned a light, airy scent that wouldn’t overwhelm the senses but would still provide a refreshing, clean experience.
To bring this innovative product to life, I envisioned a collaboration between two iconic brands known for their expertise in scent and activewear: Alo Yoga and Dedcool. Together, they would create a unique offering that combines the best of both worlds.
